Why You Should Brew Your Own Coffee

by admin on July 6, 2011

Who likes coffee?  The answer:  a lot of people.  Starbucks reported $10.7 billion in revenue last year, and according to their annual report, roughly 75% of that came from beverage sales.  In the United States we drink 400 million cups of coffee each day.  And why not?  Coffee is enjoyable, it gives you a nice pick-me-up, and it has health benefits to boot.  Don’t take my word for it.  WebMD says so.

Let’s look at Starbucks.  That $10.7 billion dollar figure did not come from selling straight coffee.  Most of that money came from, and continues to come from espresso based drinks, such as lattes, cappuccinos, iced lattes, straight espresso and similar concoctions.  There are way too many to list, but here is a current sampling.

This article is not meant to single out Starbucks, which is a fine company with great vision and outstanding products.  They are a model company and a great story.  I am simply addressing the cost and convenience of coffee choices.

I make my own, and I have several compelling reasons that work for me.  First of all, I prefer to drink come coffee when I wake up in the morning and don’t want to wait for the morning commute to get my fix.  Second, there is no driving involved, no waiting in lines or drive through windows.  The third reason I make my own is that I end up with better coffee that way, in my opinion.  And the fourth and final reason is that it saves money.

Oh, did I mention that I usually drink lattes?  At $5 a pop (or whatever they are charging for them now) they can rack up a bill pretty quickly.  If you are in that group that gets a daily espresso based drink, you may want to do what I did.  Buy your own machine.  The one I bought is pretty nice.  It is also pretty expensive, but stay with me here.  If your drink doesn’t taste as good as a commercially made one, you might not last too long on the home made version.  The ones I make at home are better than just about any other that I have bought in a coffee joint.  The price?  A mere $2,300 for this beauty, a Jura Capresso S9.

The advantage of one like this is that it makes a mighty fine espresso, which is crucial to smooth, not bitter, flavor.  Why does a machine like this make a difference?  There are several reasons.  It grinds the beans fresh with a quality built-in burr grinder.  A burr grinder is the one you want because it grinds the coffee beans evenly, which reduces the bitter acids in your coffee that comes from too fine of a grind.  This machine has a built-in water filter as well which improves the taste of the water going into the espresso.  And a quality machine is needed to produce the high pressure needed to properly extract the espresso from the ground beans.  The trifecta of good taste!

Before you judge, let’s add this up.  At $5 per day, let’s assume 350 drinks per year, double shot of espresso.   That’s $1400 per year in your local barrister’s coffer, not including tips.   It costs about $1 for a comparable cup made at home, or $350 per year.  That is for one person, and as you can see the savings are about $1,000 per year, per person.  I figure I have made nearly 2,000 double shot drinks since I purchased the machine, saving somewhere around $6,000 during that time.  There are your numbers, and they don’t account for the convenience of having this at your fingertips whenever you are home.  It’s a no-brainer for me.

Better, coffee, more convenience, less money and coffee when you want it.  What’s not to like?

I’m not done with coffee quite yet.  My follow up post will show you how to make unforgettable coffee at home.


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